Beck has been serving Toronto for over 55 years. Our distinctive brand has become iconic on our city streets. We are driven by people.

A Family Affair

Beck remains a family-run business to this day.

Founded in 1967 by Jim Beck, the orange and green colours of Beck are instantly recognizable, city-wide. With one of the largest fleets in North America, you can be sure there will always be a Beck in your area, 365 days a year, 24 hours a day. 

Beck remains a family business and today Jim’s daughter Gail Beck–Souter and her daughter Kristine Hubbard continue the same customer service, safety and industry leadership. A dynamic mother-daughter duo at Beck’s wheel has positioned them as the largest and most successful taxi brokerage in Canada. 

Fun Facts

Does Beck Have an App?

Does Beck Have an App?

You bet we do! Download it and discover how easy it is to use. Did we mention, you can pay through the app too?

Why is Beck Orange and Green?

Why is Beck Orange and Green?

In 1967, founder Jim Beck chose this unique colour combination to stand out on Toronto streets

How Many Calls Does Beck Get Each Day?

How Many Calls Does Beck Get Each Day?

We receive about 32,000 calls a day with requests for everything from rides to wedding planning.

How Many Beck rides are There Each Year?

How Many Beck rides are There Each Year?

Beck dispatches over 8.7 million orders a year, not including street hails.

How Many Becks are on the Road?

How Many Becks are on the Road?

There can be up to 2,000 Becks on the roads 24 hours a day, 7 days a week, 365 days a year.

How many languages are spoken at Beck?

How many languages are spoken at Beck?

Over 90 languages are spoken at Beck between drivers, dispatchers, call-takers and other staff.

Beck Gives Back

Giving is one of the most important things we do.

At Beck we are a part of Toronto’s community and giving back isn’t just a good thing to do, it’s one of the pillars of our company. Our family business is continually engaging in opportunities to support local initiatives that make our community better.  

We are also proud to run our own program: Beck Gives Back. If you have a local cause that helps Torontonians, please Contact Us and tell us about it. We are always looking for new ways to give back to the community and support local initaives.